Monday, January 31, 2011

Polo Ralph Lauren and Habitat for Humanity


Polo Ralph Lauren is a luxury clothing company located in New York City. They are most known for their clothing, however they do make accessories and furniture. Asides for changing the clothing industry in the America, Ralph Lauren has done many other great things for his country. His outlook on corporate social responsibility is just as impressive as his line of clothing.

Corporate social responsibility is defined as "A commitment to behave ethically and contribute to economic development while improving the quality of life of our workforce and their families as well as t
he local community at large" Ralph Lauren and Habitat for Humanity have joined forces to develop a foundation referred to as the G.I.V.E. campaign. The letters stand for Get Involved, Volunteer, and Exceed. This is exactly what Ralph Lauren and Habitat for Humanity have done in their new joint venture in which they donate eco-frindly denim for housing insulation. They have an initiative called "Give your jeans a new home" where celebrities, such as Lindsay Lohan, Gwen Stefani, Sheryl Crow, Tobey Maguire and many more, and high school through college students are all donating their jeans so they can be turned into insulation for a historic building in
the South Bronx that will offer several affordable housing units.
Polo Ralph Lauren works hard to ensure consumer satisfaction in their clothing as well as their approach to corporate social responsibility. They strive to enhance the lives of all employees and employees families, while enhancing the lives of less fortunate Americans at the same time.

http://www.csrwire.com/press_releases/17946-Polo-Ralph-Lauren-Foundation-Donates-Eco-Friendly-Denim-Insulation-for-Housing-Rehabilitation-in-the-Bronx

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