Corporate social responsibility is defined as "A commitment to behave ethically and contribute to economic development while improving the quality of life of our workforce and their families as well as t
he local community at large" Ralph Lauren and Habitat for Humanity have joined forces to develop a foundation referred to as the G.I.V.E. campaign. The letters stand for Get Involved, Volunteer, and Exceed. This is exactly what Ralph Lauren and Habitat for Humanity have done in their new joint venture in which they donate eco-frindly denim for housing insulation. They have an initiative called "Give your jeans a new home" where celebrities, such as Lindsay Lohan, Gwen Stefani, Sheryl Crow, Tobey Maguire and many more, and high school through college students are all donating their jeans so they can be turned into insulation for a historic building in
the South Bronx that will offer several affordable housing units.
Polo Ralph Lauren works hard to ensure consumer satisfaction in their clothing as well as their approach to corporate social responsibility. They strive to enhance the lives of all employees and employees families, while enhancing the lives of less fortunate Americans at the same time.
http://www.csrwire.com/press_releases/17946-Polo-Ralph-Lauren-Foundation-Donates-Eco-Friendly-Denim-Insulation-for-Housing-Rehabilitation-in-the-Bronx
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