Levi’s wearing social responsibility with pride

Nowadays the competition between business companies had been increased. Especially for retail industry, there are more and more companies selling the similar goods, there are too much choices for consumers. As a result, companies have come up with their own strategy, for better profit. However, it is the basis that any company should make decisions regarding corporate social responsibility. All business organizations, regardless of their size, have a corporate responsibility.

Taking Levis for an example, as a progressive business knows they can benefit us all and improve their consumer standing by enacting plans that show a commitment to community and environment. Levis had joined with Goodwill to announce a partnership that promotes environmental benefits. They have announced a new collaboration in an initiative they have labeled “Care Tag for Our Planet”. This plan might be simple, yet the message that Levis is passing out is very important. They will add an additional tag to their clothing with a very specific message describing the project. The tag includes eco-friendly suggestions on how to best care for your new clothing and equally importantly the best way to dispose of your clothing in a responsible fashion. According to Levis, their goal is “Simple care and recycling guidelines can go a long way toward reducing climate change impact. Wear responsibly and help us reduce the environmental impact of the clothes you love to wear.” A big thumb up to Levi’s for their commitment to our environment. They are not just selling their products; they are letting people know how to do better for our environment.

This is a good example of standing out in regarding in CSR. Companies shouldn’t only consider their profit, corporate social responsibility should be taken into consideration. A company's any decision might affect the environment and the safety of their workers or their neighbors. They should think about what is the shout- and long-term costs of ignoring all the environmental concerns. Companies that have a CSR focus concentrate on ways to make such decisions in a socially sound way.

by Jing Wang

Better Business;

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