I think the key ethical issue for retail strores is facing is to dicede if all we try to do is making the consumes buy more. Or in the other words, if the industries care about waste. We can always see this phenomena happens at retial industires, "buy on get one 50% off", "buy more save more" etc. And this happens more at supermarkts. Sure this will absolutly help sales, but this could also cause waste. The first harm seems like only come to the consumers, they bought what they did not really need, but eventually come to our environment.
Also, for this ethical issuse the industires players are barely being challenged by this issuse. However, the real problem is, if the goal of retail is to sell as much as possible or to sell as much as good for the consumers. Just like Nestle said in her article "The Supermarket: Prime Real Estate", the object of the marketing, retail game is to "maximize sales and profit consistent with cuntomer convenience"(20).
For many people this may still doesn't weight as much as an ethical issuse, but as we all know, our environment is getting worse, it maybe time to stop allure consumers buy more needless products.
this is a great point of ethical issue in retail industry. nowadays such selling strategy has been used more and more frequently. Super-size in fast food restaurants, inside-members in any retail stores, all indicates that buy more to get more. They use this strategy to persuade people to consume more but not necessarily in need. And sometimes it is no good for neither people who buy the products nor our environment.
ReplyDeletePlease be sure to proofread your posts. Also, make sure you are basing your posts off of current articles on the industry and providing the links to the sources. Good insight, though!
ReplyDelete