All industries face competitions all the time. For retail industries, most common skill might be discount to get more consumers to buy form its own company. Might because retail industries seem like have less opportunities for innovation compare with many other industries. After all, most time retail sales depend on the products themselves. So if the products are out of time, the retail skills can help in very limit ways. so in this day and age, people prefer iPad or Kindle more and more, it seems less surprise that Borders, used to be the biggest book retail company, got bankruptcy. According to the article “How Much Do You Read These Days” by Rachel Emma Silverman on Wall Street Journal on 17th Feb, is was caused by a number of factors, which includes “the rise of electronic books, the dominance of internet retailing and the poor economy”; nevertheless, it is very much because of the innovation of electronic reading tools such as iPad and Kindle.
After all, what kind of innovations can book stores make to resolve the crisis of reading? From my point of view, I think paper books are more and more like collections for people to stow rather than reading for knowing something now. Retail stores l
ike Borders may need to change their way to sell. They are now not only
competing with the other book retail stores but also mainly with the electronic books. There is no question that electronic books are cheaper and more convenient than paper books. So if retail books stores want to survive, they need to sell books not as books, but as gifts or collections.
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