Apple's strategy

People are still obsessed wit

h IPad 2. According to Steven Russolillo’s article “Best Buy Temporarily Restricting Some IPad 2 sales” from WSJ, Best Buy now is enforcing the policy that each consumer can only buy a max at 2 IPad 2. There might be various reasons of this action, the most important one is of course the shortage that are driven by Japan’s earthquake and Apple Fans’ passions.

However, Apple is now throwing out the new products much sooner than before. The rumor of IPad 3 and Iphone 5 sounds so real that Apple is going to issue those two products on June. I bet many people are still spending their time in order to get an IPad 2 by that time. W

e all know how great Apple has done, technological, designing and, most successful side, retailing.

If you think about IPad 2, there are actually not many innovations. Apple could do all those on IPad 1. Same thing happens to Iphone 4. Consumers are so exciting every time when Apple releases a new product because they get some new stuff on it. But, those stuff is not actually anything innovative. You just felt you got something new by ignoring the fact that you were able to get those on the last generation of the products.

This is why Apple is so successful. They are not only doing innovations, they are doing great on marketing as a retailer. All those are smart moves as a company, but from my point of view, those are waste. Apple wastes so many recourses to make more profits, in the other words, they do not really have social responsibility.