Amazon, the giant online retail company recently “took the plunge” and made swift entrepreneurial decision to launch Cloud Drive. Cloud drive is an online internet service where one can store music and other digital files and then be able to access them via internet servers, smart phones and other digital devices. Cloud Drive will not only enhance Amazon’s impressive retail business, but also allow consumers to depend on Amazon-only products. Amazon is offering 20 MGB of online storage to anyone who purchases the Amazon MP3 devices.
Companies such as Google and Apple are trying to integrate products similar to Cloud Drive, but because of strict company licensing agreements there has been little headway. Amazon’s creation of sound cloud so quickly is because of it’s business model. Amazon uses a service called EC2, which is an elastic online server that handles all the spikes in traffic. Amazon’s business is successful because it is developing business models that coincide with developing technology. Amazon was the first popular online bookstore, and largest online retail company. The sound cloud serves as another example as to why Amazon will continue to grow financially and establish it’s dominance as an even bigger player in the retail and technology world.
http://money.cnn.com/2011/03/29/technology/amazon_cloud/index.htm
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